About
SmokeJumper Strategy is a Silicon Valley-based consulting firm that delivers high-impact market strategy, product innovation and online marketing.
The firm has deep competencies in:
- Market assessment & customer segmentation
- Product strategy & innovation
- Online marketing (SEO, SEM and Social Media Marketing).
SmokeJumper Strategy serves companies in consumer, business and education markets.
The firm gains inspiration from Founder Brent Harrison’s experience as a real, live Smokejumper, parachuting into remote areas to combat wildfires. Like a successful Marketer, a Smokejumper has to:
- Rapidly assess dynamic and uncertain conditions
- Quickly develop winning plans
- Mobilize people and resources for maximum impact.
This requires a blend of passion, energy and commitment.
Brent is a dynamic and experienced strategist, product innovator, marketer and leader. At SmokeJumper Strategy, he has led over 30 projects with leading Internet and software companies. His work has focused on:
- Insight. Development of insights about customers and markets that drive financial, business, product and marketing plans.
- Innovation. Product strategy and directing the development of new software products and Internet properties.
- Market Success. Planning and leading successful product launches and driving demand for products and services by leveraging online marketing tools, techniques and technologies.
Prior to founding SmokeJumper Strategy, Brent was Vice President of Marketing at Apple, where he lead the turnaround of PowerSchool, a K-12 student information system, through product innovation and marketing.
Previously, Brent was Executive Director at AOL and Netscape, where he:
- Invented “AOL Communicator”
- Redeveloped “You’ve Got Pictures”
- Created the Internet’s #1 Automotive sites
- Led the Enterprise Client product team
- Held positions in Market Development and Strategic Planning.
Brent’s first career experience was as a Smokejumper, parachuting into forest fires in Canada’s North.
He is the founder of Organic Wine Review and co-owner of Savvy Cellar Wine Bar & Wine Shop.
Brent holds an MBA from the Kellogg School of Management at Northwestern University and a BA from Queen’s University.
