Checkin Madness
November 30, 2010 by admin · 6 Comments
So I claimed all my business’s local listings: Google, Facebook, Yelp, Yahoo, Bing, MerchantCircle, Foursquare, Gowalla, etc, etc. Check!
I see that many of my customers are checking in when they come to my establishment. Check!
The zaniness that follows those on the endless pursuit of Foursquare badges (I still don’t understand why anyone wouldn’t want to unlock the “Douche Bag” badge) seems to have merged with the daily deal / flash sale phenomena. And now all these vendors want me to post deals to attract “newbies” (I was told I couldn’t use the term “virgin”), reward frequent “checker-inners” (is that even a word? Why the hell did WordPress spell checker accept it?) and/or lavish seminal riches upon the “king” (or “Mayor” given we ridded ourselves of Monarchy some time ago), being that person who checks in the most frequently. Read more
Pay Per Tweet = WTF
November 19, 2010 by admin · Leave a Comment
Pay Per Tweet (PPT) = WTF!? This was my initial reaction to the person who just said that he’d share my website with his followers . . . for a fee!
Some background . . . I just released a beta version of Organic Wine Review. As part of our launch process, I was reaching out to leading wine bloggers and tweeters to introduce myself, the new site and to request their feedback. Some ignored the request. Many were incredibly gracious with constructive feedback and then I came across a person who said they would share the site with their followers if I paid them first!
My initial reaction was indignation. Read more
What I Learned at 140 | The Twitter Conference (round-up)
June 16, 2009 by admin · Leave a Comment
Well its been a couple of weeks since the 140 | The Twitter Conference ended. The Twitter Conference (#twrcon) has come and gone. A NYC Twitter conference – 140 Character Conference – is now on (#140conf). And I completed my 8-part round-up of my learnings from my experience at #140tc.
- The Power of Presence. Insights from Alex Payne, Twitter API Lead.
- I am a Twitter God(ess) and So Can You! The View From Twitter Stardom with @ijustine, @missrogue and @davepeck.
What I Learned at 140 | The Twitter Conference (part 7)
June 10, 2009 by admin · Leave a Comment
“You can’t own social media. You can only interact with it.”
@JetBlue (Morgan Johnston)
Joining Morgan on a panel about corporate use of Twitter were Jon Zilber of Palm and Ross Mayfield, Founder of SocialText. Morgan is a pioneer in the use of Twitter for the purposes of customer service. He has assembled what amounts to a set of best practices based on his real live experiences with @JetBlue:
- Support of organization. If you engage your customers in real-time, they will expect response in real-time. For a small, single product company, this may not be a big deal. But for a large organization, providing those on the front lines of Twitter access to people and answers in a timely fashion is critical.
- Don’t punt to an Intern. I’ve got nothing against student interns (as I’m sure Morgan doesn’t), but to be successful you need a passionate person with deep knowledge and/or immediate access to subject matter experts.
- CoTweet to delegate. JetBlue is testing CoTweet as a tool to assign multiple responses to different people simultaneously. Early results look promising. Read more