What’s the Right Time for a Start-Up to Invest in PR?
June 28, 2012 by admin · 6 Comments
In my part-time work as an advisor to startups, a common question that comes up is “When should we invest in Public Relations?” So recently I canvassed several PR leaders on the topic, and here’s what they had to say:
“Public Relations firms are critical to a startup’s success. It is important for young companies to know how to talk about their product and company before going out to the public. Specifically, being able to hone in on differentiating propositions through messages that elevate the company above competitors is critical prior to talking to analysts and the media. Public Relations firms help determine their communication goals and then implement strategies for the company’s long-term success.”
– Maggie Zeman, Managing Director, The Barn Group and Senior Vice President at Double Forte. (Note: Maggie is a former colleague at Netscape and AOL and simply one of the best around).
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What I Learned at 140 | The Twitter Conference (part 6 of 8)
June 7, 2009 by admin · Leave a Comment
“Even with a simple hash tag, there is a learning curve.”
Soren Macbeth
Co-Founder / CEO
Stocktwits
Soren (@sorenmacbeth) joined a panel with Brian Solis (@briansolis) of PR 2.0 fame. Brian unveiled a new tool, Twitterverse, that attempts to map the Twitter Universe. (Interesting when searching for Brian’s Twitterverse image, I found 17 Ways to Visualize Twitter.) Unfortunately I missed most of Brian’s talk – he has written a good recap of The Twitter Conference and TWTRCON, complete with his broader perspective on Twitter on his blog post: Is Twitter Evolving from the Facebook to the Myspace of Microblogs? Analyzing Twitter trends and demographics.
Soren shared his experience in founding and building StockTwits. His original idea was to develop detailed and complex algorithms, reputation indicators and stock pricing information. That idea evolved into something dramatically simpler with the use of the “$” tag. I missed whether this was something Soren pushed on Twitter or Read more