Mobile . . The Next Big Thing (Just Not The Only One)
November 22, 2010 by admin · 2 Comments
I was pleased to meet Paul Rosenfeld during the spring of this year. We had just launched a new Savvy Cellar Wine Bar & Wine Shop at the foot of Castro Street in Mountain View, CA. As a tech product guy and part-time wine marketing sloth, I am always on the lookout for ways to connect with new customers. Mobile marketing always sounded simple. But when I’d kick the tires on potential solutions, they usually fell down in one or more dimensions:
- complexity to configure
- administrative time required to manage
- lack of fit with other marketing activities
- cost
- inability to actually reach target consumers.