Facebook Fan Page Best Practices
June 20, 2011 by admin · Leave a Comment
I have been managing a couple of brand’s fan pages directly for some time – Savvy Cellar Wines (which I’m a Co-Owner of) for over two years and Organic Wine Review (which was video blog launched last year). My consulting practice SmokeJumper Strategy is increasing being called upon to assist software and Internet companies with their social media and marketing strategy, which inevitably includes Facebook. I was also recently asked by Facebook to become an Advisor to their Local product and marketing efforts.
During this time, I’ve experimented with many aspects of managing a fan page for a small & local businesses: from times to post, different media types and observing and measuring what types of posts seem to drive social interaction. Along the way, we’ve managed to grow our fan base (now at 2,100), hopefully engage them in a positive way and taken advantage of the advances Facebook has engineered into their tools and apps for fan pages, their advertising platform and their analytics to measure audiences and responses to actions.
Social Marketing Best Practices | A Planning Checklist
April 29, 2011 by admin · Leave a Comment
As I worked through assessing a new client’s existing social marketing efforts, I turned my attention to assembling a set of best practices to rate them against. In preliminary search of existing data on the subject, I was pleased to find one of my clients, Marketo a leader in B2B marketing automation, had published a practical guide to social media marketing: The Definitive Guide to B2B Social Media.
Within section 2 of the guide, “Laying the Foundation”, there is a very practical checklist outlining what a company must be prepared to undertake in order to market using social media effectively. I have taken that list and extended some of the concepts, added a couple more and simplified others.
The result is a Social Marketing Best Practices Planning Checklist.
1) Establish clear goals for social marketing.
- Be specific.
- Keep objectives in mind for every initiative executed.