In the blog post “A B2B Marketing Playbook” we acknowledged how having more marketing options is actually very stressful for many small businesses. In face of this stress, our objective is for you to craft your very own modern marketing plan with a clear sense of direction for winning more B2B customer relationships.
Let’s get started on your modern online marketing plan.
There are six foundational plays to help you create your modern marketing plan. Through a series of blog posts, we’ll outline the fundamentals of each play and provide exercises that will add up to your own customized plan.
The six plays are:
1. Create a 140-character, one-of-a-kind business description.
2. Build compelling business profiles for business networks right for you.
3. Uncover your customers’ buying process.
4. Invest in a network of high-impact advocates.
5. Act and react.
6. Track results and maximize your ROI.
Does my business need a blog? Am I doing search engine optimization (SEO) right? How should I use Twitter and Facebook?
If thoughts like these are keeping you up at night, read on.
The world is changing right before our eyes (and webcams).
From a technological perspective, 2011 was a watershed year:
- In the U.S., smart phone penetration reached 51 percent by the end of last year, according to Nielsen.
- Time spent by users on social media sites as a percentage of overall time online reached 30 percent.
- Time spent on social media as a percentage of online mobile time reached 60 percent.
Think you already feel the impact of this on-the-go, always-connected society? Hang on to your hat, because that impact is going to get even larger. We will see a steady rise of more people on more powerful devices participating in ever more social experiences to discover and share information that shapes their personal and professional decision-making. Read more
The clients I help with SEO, SEM and social media strategy often tell me that they imagine my website must be “super well optimized” for search engines. As embarrassing as it is to admit, I have to tell them, “No, it is not.”
The truth is that as a busy consultant and owner of several small independent businesses, I rarely get to focus on the online marketing efforts of my own web-based consultancy, SmokeJumper Strategy.
Therefore, much like the cobbler who is so busy making shoes for paying customers that his own children run around barefoot, my website runs around the Internet without any SEO-optimized shoes on at all!
Well, hopefully that will all change soon. Read more