News covered by TechCruch that MySpace has implemented a system that allows them to automatically identify any uploaded video clip from shows produced by MTV. The ad platform, called Auditude, displays an overlay at the bottom of the screen when a clip is played. This identifies which episode the clip originally came from, air-date and links to where users can buy the entire episode. Read coverage . . .
I previously posted about a Veoh Networks event where Forrester unveiled research on How Online Video Engages Consumers. At that same event, Michael Eisner “headlined” in an interview. Yes, the Michael Eisner, former head of Disney, and current head of The Tornante Company which owns digital studio Vuguru – producer of web originals Prom Queen and Foreign Body.
- Hulu may not represent the future of online video. (Agreed but they have staked a rapid and growing claim around studio-produced TV content online. Their ownership structure sure helps. But more than than they have an attractive and very usable site).
- MySpace is blowing a golden opportunity to dominate the space. (I wonder if they know that? Wonder how Facebook feels about the issue?”
- Pre-roll ads are not the answer. (Hallelujah! But reality is that short (up to 15 seconds) pre-rolls are part of the answer – longer than that is annoying.)
- And the Internet may eventually produce a hit series that reaches bigger audiences than TV ever has. (Provocative upon initial read but basic logic would lead one to that conclusion. If the Internet produces an audience that is larger than TV ever was and can spend marking $’s promoting a quality title in the manner that TV has, then it will happen).
- MediaWeek: Vuguru’s Eisner Takes Shots at Hulu, MySpace at Veoh Forum
- MediaPost: Eisner: Video Will Continue to Evolve Online
- TVWeek: Michael Eisner: Web Video to Surpass TV
- Wired Blog: Michael Eisner Calls Hulu A Nice “Middle Game”
- Washington Post / paidContent.org: Eisner on Online Video and What “Works”: Sex and Sarah Palin