Clients
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Situation: B2B eCommerce network to accelerate growth.
Actions: Developed a market segment approach to uncover unmet and nascent customer needs. Result: Insights into target customer segments drove product requirements; refined messaging and positioning; and supported new revenue-generation programs. |
I strongly recommend SmokeJumper Strategy for anyone who is looking for insight that is actionable in dynamic or emerging markets. |
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Situation: Local business Internet service pursuing acquisitions.
Actions: In-depth profiles of top 50 local Internet sites. Result: Identified most attractive acquisition targets. |
SmokeJumper Strategy delivered a comprehensive and well-organized assessment of potential acquisitions for us. This led us to quickly identify the most attractive targets. They delivered quickly and were a pleasure to work with. |
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Situation: Pursuing growth in new market of online advertisers.
Actions: Crafted segmentation methodology; sized overall market; developed rich profiles of target customer segments. Result: Insights into market size, demand dynamics and target customer segments drove investment model and marketing and product plans. |
One of the best decisions I made at Yahoo! was hiring SmokeJumper Strategy. On a strategic market segmentation project, Brent Harrison not only provided strong team leadership but also delivered compelling insights and actionable recommendations. I would hire SmokeJumper Strategy again. |
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Situation: Missing a key piece of eCommerce functionality for Quickbooks customer base.
Actions: Critically assessed customer needs and wrote product specifications. Result: Delivered a solid set of new product requirements necessary to stabilize current customer base and fuel future growth. |
Brent Harrison (through Enthiosys) led the definition of critical SaaS-to-desktop connector. Brent wasted no time in getting alignment on the problem, interviewing customers and driving the product specification. After many iterations of defining, testing and refining, we ended up with a high-confidence spec. that resulted in a great product! |
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Situation: Consumer media site to establish a content-syndication network.
Actions: Developed business, product and marketing plan; led agile team through development to launch of new product. Result: Launched SmartMatch content widget and MyWire Content Network, resulting in a new line of business and revenue stream. |
Brent Harrison (through Enthiosys) led the development and launch of the SmartMatch Content Network, and the transformation of KeepMedia into MyWire. He hit the ground running, immediately providing the product, marketing, and team leadership we had been lacking! |
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Situation: Recognized an opportunity to develop video consumer Internet site focused on organic wine.
Actions: Founded company, defined product strategy & roadmap, developed service through launch. Result: Site is poised to popularize organic wines one short, irreverent and informative video review at a time. |
Brent Harrison led our start-up from concept to launch in 3 short months, driving rapid decisions on content, site design and business processes. He has a rare ability to focus the team on what needs to be done immediately, whilst ensuring we’re laying a solid strategic foundation for expansion. |
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Situation: Leading security software provider severely under-performing in search engine optimization (SEO).
Actions: Quick-hit effort to identify target keywords and make changes to website’s top 200 pages. Result: Higher ranking in organic search results increased traffic to site and conversion/sales rate and volume. |
SmokeJumper Strategy lives up to their name – they are strategic, understand all facets of marketing at a detailed-level and execute on projects extremely well. Without a doubt I will engage them again. |
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Situation: New, small, local business struggling to grow.
Actions: Aggressively pursued online marketing (email, SEO, SEM, Facebook, Twitter, Yelp, Meetup, online coupons). Result: Active engagement with consumers online, translating to higher awareness, in-store foot traffic and sales growth. |
SmokeJumper Strategy provided us world-class online marketing. For our small, local business this has made the difference between failure and survival. In part due to their results, we are expanding to a second location. |
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Situation: Education software vendor consolidating multiple businesses into a single brand.
Actions: Mitigated the negative SEO impact of transition from old to new website. Optimized new website for search engines. Result: New site was indexed immediately by search engines, leading to high rates of traffic and visibility of the new brand. |
We hired SmokeJumper Strategy on multiple projects to develop our marketing strategy and to oversee elements of its execution. Each time they developed winning plans and oversaw detailed execution. As a result, we have achieved significant results from our marketing. |
