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	<title>SmokeJumperStrategy</title>
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		<title>A Personal 9/11 Reflection</title>
		<link>http://smokejumperstrategy.com/archive/a-personal-911-reflection/</link>
		<comments>http://smokejumperstrategy.com/archive/a-personal-911-reflection/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 03:51:04 +0000</pubDate>
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				<category><![CDATA[Misc.]]></category>

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		<description><![CDATA[As most of us have taken time to reflect on the events of a decade ago, I was taken back to my own small, personal connection to NYC shortly after 9/11.  Below is a note I sent via email to my immediate family members (all of whom are Canadian, some of whom have lived in [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-medium wp-image-1742 alignleft" title="060911-F-9471G-005" src="http://smokejumperstrategy.com/site/wp-content/uploads/2011/09/911-memorial-NYC-1-300x199.jpg" alt="060911-F-9471G-005" width="300" height="199" />As most of us have taken time to reflect on the events of a decade ago, I was taken back to my own small, personal connection to NYC shortly after 9/11.  Below is a note I sent via email to my immediate family members (all of whom are Canadian, some of whom have lived in the United States &#8211; &#8216;though none as long as I have).  I wonder have I done enough . . . .</p>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Subject: Thoughts of NYC</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Date: Thu, 08 Nov 2001 21:07:47 -0800</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">From: brenth@netscape.com (Brent Harrison)</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">To: Joan Harrison &lt;jharrison@attglobal.net&gt;,</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Bev Harrison &lt;Bev@ashlarcapital.com&gt;,</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Scott Harrison &lt;scott@scottharrison.ca&gt;,</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Andrew Mardon &lt;amardon@bdl.ca&gt;,</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Gary Harrison &lt;harrison@golden.osm&gt;,</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Judith Harrison &lt;jlharrison@golden.net&gt;,</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Joy Mardon &lt;pjmardon@shaw.ca&gt;, Joy Mardon &lt;joym@lansdowne.ca&gt;,</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Sandra Cunningham &lt;sandra_glen@uniserve.com&gt;,</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Sheila Vanstone &lt;svanstone@pantherprod.com&gt;</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">CC: Brent Harrison &lt;brenth@netscape.com&gt;</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Hi All,</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">I moved to the United States some nine years ago from Canada.  Like many</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Canadians who have emigrated to the US, I was very grateful to this</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">country for the opportunity afforded me &#8212; education, work, many</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">wonderful friends.  Also like many Canadians, amidst my gratitude, there</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">was a guarded cynicism for the things I felt &#8220;wrong&#8221; with American</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">society &#8212; socio-economic stratification, public education, gun control,</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">urban violence, some degree of cultural and moral decay, and, perhaps</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">most insidious, of all a sort of blind patriotism.  Mine was not a</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">mythical American immigrant story &#8212; I came from a country which</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">possesses many of the same wonderful rights, privileges, freedoms and</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">opportunities prevalent in America.  Unlike many of the immigrants to</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">the United States, I did not come here overtly in the pursuit of life,</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">liberty or happiness.  I did not necessarily look to the US as a beacon</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">of goodness and liberty.  I was not escaping oppression or persecution.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">My feelings have changed dramatically since September 11th.  Only when</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">the higher mores of American society &#8212; liberty, freedom, opportunity &#8211;</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">were so viciously and graphically attacked, did I become an American.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Yes, I still possess a Canadian passport and live in this country as a</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">&#8220;Resident Alien.&#8221;  But I am an American.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">I&#8217;m returning from a number of days in New York.  I took some holidays,</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">got a plane ticket and went to New York.  I wanted to see the city and I</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">wanted to contribute in some way.  On Monday, I was able to prep meals</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">and move supplies at a restaurant that was contracted by the Red Cross</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">to cook meals for rescue workers and uniformed officers.  But a 1/4 of a</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">mile from ground zero, what with the inherent evil act that occurred</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">just down the street, I rolled up my sleeves and put on gloves with many</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">other people volunteering their time.  David, a laid off corporate VP</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">from Wall Street; Eileen, a middle age executive who had just sold her</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">company and was on &#8220;sabbatical;&#8221;  June, a Sunday school teacher; and</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Chris, who I don&#8217;t know what she did, other than keep us all engaged and</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">cried a lot when she had to cut onions.  There I was amidst many</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">volunteers and chefs from 4 &amp; 5 star restaurants and executive dining</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">rooms that had been destroyed along with the Twin Towers.  Most were</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">from New York &#8212; colorful people from Manhattan, Queens, Brooklyn and</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">the Bronx &#8212; and I from California.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">I saw people bustling on the sidewalks of the Upper West Side.  I</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">enjoyed the serenity of the fall colors during a number of runs in</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Central Park.  I put a tie on and made two sales calls to customers.  I</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">took in my first ever event at Madison Square Garden &#8212; a Rangers hockey</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">game.  I took the subway all over town, often times packed in with</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">people from all walks of life.  I walked through Mid-town during midday,</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">dodging the crowds.  I ate in restaurants.  I visited friends.  I got</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">stuck in traffic.  This is a city full of people from all over the world</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">doing their utmost to live.  It was good to see.  I even enjoyed hearing</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">truck drivers yelling at cabbies &#8212; it seemed as if life can and will go on.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Yesterday, I volunteered at Pier 40, which is where the &#8220;barricade&#8221;</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">dispatch of the New York City Police Department is stationed</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">permanently.  It evolved in the days following September 11th into a</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">food serving station for police officers and rescue workers.  So, for 6</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">or 7 hours I stocked ice chests full of soda, made coffee, kept the</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">sterno canned heats lit and warming the food other volunteers brought</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">in.  I chatted with many NYPD, New York State Troopers who came to this</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">location for refuge.  Many came in with a tremendous amount of trauma</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">written all over their faces.  I&#8217;ve never see such trauma in humans</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">before.  They were so appreciative of the volunteers, many who had been</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">serving 12-16 days 7 days a week for weeks on end now.  I can&#8217;t imagine</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">what kind of work they&#8217;ve had to do, but these men (and a few women) are</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">gallant and truly heroic.  I met the widow of a man who died in the</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">South Tower, moments after she returned from ground zero to say goodbye</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">to her husband.  Her and her children&#8217;s story is unique and yet so</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">similar to so many.  I read about so many wonderful and unique people</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">who were killed.  I read so many cards and notes written by school</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">children all over the country.  Reading the clarity and impact of the</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">voices of innocence often brought me to tears.  In this particular</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">station, the notes covered a whole wall.  After my day and night were</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">done, the lead volunteer arranged a police escort to my dinner</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">arrangements.  I joined Officer &#8220;Wayne&#8221; in an NYPD cruiser.  He took me</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">on a detour before the restaurant.  After passing through a half dozen</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">police checkpoints, he stopped the car and we walked a final block into</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Ground Zero.  I still haven&#8217;t processed what I experienced there.  I&#8217;m</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">not sure I ever will.  The smell of dust, destruction and decay was</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">palpable.  The magnitude of the destruction is difficult to put into</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">words.  It is cold, dark and dusty, despite the bright construction</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">lights.  It is burning still.  It is historic.  It is sacred.  It is</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">mind boggling the amount of evil that so few people could perpetrate.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">The people down there may be just doing a job, but I think it is so</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">much more.  They are heroes.  I slept very little last night.  I&#8217;m not</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">sure when I will sleep soundly again.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">So I find myself on an airplane back home to California with so many</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">wonderful memories of this week.  New York is a very special place and</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">the people who live there are unique.  Those of us who believe in the</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">ideals of freedom and opportunity come from all over the world to</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">America, most specifically to New York.  There are many of us who</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">believe these ideals are worth living for, fighting for and even dying</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">for.  I believe we are all New Yorkers.  My name is Brent.  I was born</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">in Canada, I live in California, and I am a New Yorker.  I&#8217;m going home</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">and will continue to do all I can to help.  My work allows me to help</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">make electronic communications faster, more efficient, cheaper and more</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">secure.  I hope it helps the economy and supports the military.  I&#8217;ll</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">continue to be the best Dad, family member and friend I can be.  I will</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">do my utmost to be understanding, tolerant and respectful of others.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">But I do not fear evil.  I saw, smelled and tasted the remnants of what</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">evil can deliver up close.  I refuse to turn back the clock on</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">civilization and live in a cave or believe that twisted, martyr</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">worshipping religious zealotry is somehow justifiable.  The United</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">States is a flawed country.  But it&#8217;s people are good.  It&#8217;s core values</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">and ideals are good.  And it is a great country.  (I haven&#8217;t been to</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">every country in the world, so i don&#8217;t know if it is the greatest</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">country in the world.  But I do know it is a great country.)  It is</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">worth living for every day, it is worth fighting for and it is worth</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">dying for when absolutely necessary.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">God Bless,</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Brent</div>
<p>Subject: Thoughts of NYC</p>
<p>Date: Thu, 08 Nov 2001 21:07:47 -0800</p>
<p>From: brenth@netscape.com (Brent Harrison)</p>
<p>Hi All,</p>
<p>I moved to the United States some nine years ago from Canada.  Like many</p>
<p>Canadians who have emigrated to the US, I was very grateful to this</p>
<p>country for the opportunity afforded me &#8212; education, work, many</p>
<p>wonderful friends.  Also like many Canadians, amidst my gratitude, there</p>
<p>was a guarded cynicism for the things I felt &#8220;wrong&#8221; with American</p>
<p>society &#8212; socio-economic stratification, public education, gun control,</p>
<p>urban violence, some degree of cultural and moral decay, and, perhaps</p>
<p>most insidious, of all a sort of blind patriotism.  Mine was not a</p>
<p>mythical American immigrant story &#8212; I came from a country which</p>
<p>possesses many of the same wonderful rights, privileges, freedoms and</p>
<p>opportunities prevalent in America.  Unlike many of the immigrants to</p>
<p>the United States, I did not come here overtly in the pursuit of life,</p>
<p>liberty or happiness.  I did not necessarily look to the US as a beacon</p>
<p>of goodness and liberty.  I was not escaping oppression or persecution.</p>
<p><span id="more-1740"></span></p>
<p>My feelings have changed dramatically since September 11th.  Only when</p>
<p>the higher mores of American society &#8212; liberty, freedom, opportunity &#8211;</p>
<p>were so viciously and graphically attacked, did I become an American.</p>
<p>Yes, I still possess a Canadian passport and live in this country as a</p>
<p>&#8220;Resident Alien.&#8221;  But I am an American.</p>
<p>I&#8217;m returning from a number of days in New York.  I took some holidays,</p>
<p>got a plane ticket and went to New York.  I wanted to see the city and I</p>
<p>wanted to contribute in some way.  On Monday, I was able to prep meals</p>
<p>and move supplies at a restaurant that was contracted by the Red Cross</p>
<p>to cook meals for rescue workers and uniformed officers.  But a 1/4 of a</p>
<p>mile from ground zero, what with the inherent evil act that occurred</p>
<p>just down the street, I rolled up my sleeves and put on gloves with many</p>
<p>other people volunteering their time.  David, a laid off corporate VP</p>
<p>from Wall Street; Eileen, a middle age executive who had just sold her</p>
<p>company and was on &#8220;sabbatical;&#8221;  June, a Sunday school teacher; and</p>
<p>Chris, who I don&#8217;t know what she did, other than keep us all engaged and</p>
<p>cried a lot when she had to cut onions.  There I was amidst many</p>
<p>volunteers and chefs from 4 &amp; 5 star restaurants and executive dining</p>
<p>rooms that had been destroyed along with the Twin Towers.  Most were</p>
<p>from New York &#8212; colorful people from Manhattan, Queens, Brooklyn and</p>
<p>the Bronx &#8212; and I from California.</p>
<p>I saw people bustling on the sidewalks of the Upper West Side.  I</p>
<p>enjoyed the serenity of the fall colors during a number of runs in</p>
<p>Central Park.  I put a tie on and made two sales calls to customers.  I</p>
<p>took in my first ever event at Madison Square Garden &#8212; a Rangers hockey</p>
<p>game.  I took the subway all over town, often times packed in with</p>
<p>people from all walks of life.  I walked through Mid-town during midday,</p>
<p>dodging the crowds.  I ate in restaurants.  I visited friends.  I got</p>
<p>stuck in traffic.  This is a city full of people from all over the world</p>
<p>doing their utmost to live.  It was good to see.  I even enjoyed hearing</p>
<p>truck drivers yelling at cabbies &#8212; it seemed as if life can and will go on.</p>
<p>Yesterday, I volunteered at Pier 40, which is where the &#8220;barricade&#8221;</p>
<p>dispatch of the New York City Police Department is stationed</p>
<p>permanently.  It evolved in the days following September 11th into a</p>
<p>food serving station for police officers and rescue workers.  So, for 6</p>
<p>or 7 hours I stocked ice chests full of soda, made coffee, kept the</p>
<p>sterno canned heats lit and warming the food other volunteers brought</p>
<p>in.  I chatted with many NYPD, New York State Troopers who came to this</p>
<p>location for refuge.  Many came in with a tremendous amount of trauma</p>
<p>written all over their faces.  I&#8217;ve never see such trauma in humans</p>
<p>before.  They were so appreciative of the volunteers, many who had been</p>
<p>serving 12-16 hour days 7 days a week for weeks on end now.  I can&#8217;t imagine</p>
<p>what kind of work they&#8217;ve had to do, but these men (and a few women) are</p>
<p>gallant and truly heroic.  I met the widow of a man who died in the</p>
<p>South Tower, moments after she returned from ground zero to say goodbye</p>
<p>to her husband.  Her and her children&#8217;s story is unique and yet so</p>
<p>similar to so many.  I read about so many wonderful and unique people</p>
<p>who were killed.  I read so many cards and notes written by school</p>
<p>children all over the country.  Reading the clarity and impact of the</p>
<p>voices of innocence often brought me to tears.  In this particular</p>
<p>station, the notes covered a whole wall.  After my day and night were</p>
<p>done, the lead volunteer arranged a police escort to my dinner</p>
<p>arrangements.  I joined Officer &#8220;Wayne&#8221; in an NYPD cruiser.  He took me</p>
<p>on a detour before the restaurant.  After passing through a half dozen</p>
<p>police checkpoints, he stopped the car and we walked a final block into</p>
<p>Ground Zero.  I still haven&#8217;t processed what I experienced there.  I&#8217;m</p>
<p>not sure I ever will.  The smell of dust, destruction and decay was</p>
<p>palpable.  The magnitude of the destruction is difficult to put into</p>
<p>words.  It is cold, dark and dusty, despite the bright construction</p>
<p>lights.  It is burning still.  It is historic.  It is sacred.  It is</p>
<p>mind boggling the amount of evil that so few people could perpetrate.</p>
<p>The people down there may be just doing a job, but I think it is so</p>
<p>much more.  They are heroes.  I slept very little last night.  I&#8217;m not</p>
<p>sure when I will sleep soundly again.</p>
<p>So I find myself on an airplane back home to California with so many</p>
<p>wonderful memories of this week.  New York is a very special place and</p>
<p>the people who live there are unique.  Those of us who believe in the</p>
<p>ideals of freedom and opportunity come from all over the world to</p>
<p>America, most specifically to New York.  There are many of us who</p>
<p>believe these ideals are worth living for, fighting for and even dying</p>
<p>for.  I believe we are all New Yorkers.  My name is Brent.  I was born</p>
<p>in Canada, I live in California, and I am a New Yorker.  I&#8217;m going home</p>
<p>and will continue to do all I can to help.  My work allows me to help</p>
<p>make electronic communications faster, more efficient, cheaper and more</p>
<p>secure.  I hope it helps the economy and supports the military.  I&#8217;ll</p>
<p>continue to be the best Dad, family member and friend I can be.  I will</p>
<p>do my utmost to be understanding, tolerant and respectful of others.</p>
<p>But I do not fear evil.  I saw, smelled and tasted the remnants of what</p>
<p>evil can deliver up close.  I refuse to turn back the clock on</p>
<p>civilization and live in a cave or believe that twisted, martyr</p>
<p>worshipping religious zealotry is somehow justifiable.  The United</p>
<p>States is a flawed country.  But it&#8217;s people are good.  It&#8217;s core values</p>
<p>and ideals are good.  And it is a great country.  (I haven&#8217;t been to</p>
<p>every country in the world, so i don&#8217;t know if it is the greatest</p>
<p>country in the world.  But I do know it is a great country.)  It is</p>
<p>worth living for every day, it is worth fighting for and it is worth</p>
<p>dying for when absolutely necessary.</p>
<p>God Bless,</p>
<p>Brent</p>
]]></content:encoded>
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		<title>Facebook Fan Page Best Practices</title>
		<link>http://smokejumperstrategy.com/archive/facebook-fan-page-best-practices/</link>
		<comments>http://smokejumperstrategy.com/archive/facebook-fan-page-best-practices/#comments</comments>
		<pubDate>Tue, 21 Jun 2011 00:33:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Local]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[organic wine review]]></category>
		<category><![CDATA[savvy cellar]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://smokejumperstrategy.com/?p=1712</guid>
		<description><![CDATA[I have been managing a couple of brand&#8217;s fan pages directly for some time &#8211; Savvy Cellar Wines (which I&#8217;m a Co-Owner of) for over two years and Organic Wine Review (which was video blog launched last year).  My consulting practice SmokeJumper Strategy is increasing being called upon to assist software and Internet companies with [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-medium wp-image-1713 alignleft" title="Facebook Fan Pages" src="http://smokejumperstrategy.com/site/wp-content/uploads/2011/06/sharefb-296x300.png" alt="Facebook Fan Pages" width="296" height="300" />I have been managing a couple of brand&#8217;s fan pages directly for some time &#8211; <a href="http://www.facebook.com/savvy.cellar">Savvy Cellar Wines</a> (which I&#8217;m a Co-Owner of) for over two years and <a href="https://www.facebook.com/organic.wine.review">Organic Wine Review</a> (which was video blog launched last year).  My consulting practice SmokeJumper Strategy is increasing being called upon to assist software and Internet companies with their social media and marketing strategy, which inevitably includes Facebook.  I was also recently asked by Facebook to become an Advisor to their Local product and marketing efforts.</p>
<p>During this time, I&#8217;ve experimented with many aspects of managing a fan page for a small &amp; local businesses:  from times to post, different media types and observing and measuring what types of posts seem to drive social interaction.  Along the way, we&#8217;ve managed to grow our fan base (now at 2,100), hopefully engage them in a positive way and taken advantage of the advances Facebook has engineered into their tools and apps for fan pages, their advertising platform and their analytics to measure audiences and responses to actions.</p>
<p><span id="more-1712"></span>Recently I read the Buddy Media report &#8220;<a href="http://forms.buddymedia.com/whitepaper-form_facebooks-edgerank_A.html">Facebook&#8217;s Edgerank: How to Make Sure You&#8217;re in the News Feed</a>&#8220;.  While, I&#8217;m not sure I understand the calculation of Edgerank (or Google&#8217;s PageRank for that matter), reading the report served to do several things for me:</p>
<ul>
<li>Confirmation of some of the things I had observed casually or intuitively.</li>
<li>Generated new ideas to try out.</li>
<li>Motivation to write this blog post &amp; adapt their &#8220;Top 10 Tips&#8221;</li>
</ul>
<p>So here is my adaptation of their list, morphed into what has worked for me in managing a Facebook fan page for a small, local business:</p>
<p><strong>1) Ask Questions. </strong>Sounds obvious but if you want people to do more than passively read your posts (or skip over &#8216;em altogether), ask them questions.  &#8221;What item on this month&#8217;s menu are you most excited to try?&#8221;<br />
<strong></strong></p>
<p><strong>2) Games &amp; Trivia. </strong>We recently created an iPad contest app &#8220;<a href="http://smokejumperstrategy.com/archive/im-tired-of-one-night-stands/">Know the Savvy Sommelier</a>&#8221; as an anti-dote to Groupon, Living Social and other daily deal sites.  This gives us the ability drop clues about current contests or announce winners from prior contests.  You don&#8217;t need to have a custom mobile app to come up with a basic trivia question.<br />
<strong></strong></p>
<p><strong>3) Interact with Comments. </strong>Again, another tip that sounds obvious.  If someone posts on your wall (and it&#8217;s appropriate &#8211; not spam) or responds to one of your posts with a comment, then you should respond.  Brief and direct is good.  Fun, friendly and personable is better.  TIP:  if someone asks you a direct question such as &#8220;What time are you open until tonight?&#8221; it is best to respond ASAP.  However if the comment is more conversational, I try to wait to respond &#8211; hopefully more fans will engage by commenting on or liking the post and then when I respond, all that have liked or commented will be notified of my response.<br />
<strong></strong></p>
<p><strong>4) Use Polls. </strong>A twist on #1 is to use Facebook&#8217;s Question app.  <a href="https://www.facebook.com/savvy.cellar?sk=questions">Here are examples of the types of questions we ask our fans</a>.  We recently asked fans which of our award-winning wine class they were most excited about attending.  On opening day of the baseball season, we came up with a poll as to what their favorite wine &amp; baseball stadium food pairing was.  (Garlic Fries &amp; Brut Champagne was the clear winner!)<br />
<strong></strong></p>
<p><strong>5) Offer Incentives. </strong>This is an emerging area of tech start-up activity &#8211; the ability to target and offer incentives to your fans to help drive additional patronage and &#8220;fandom&#8221;.  We have a mobile fan list &#8211; when you join we offer 25% off your next wine tasting flight.  (Text &#8220;wine&#8221; to 244326 to try it out). Periodically I&#8217;ll ask Facebook Fans if they have joined our mobile fan list.  <a href="http://www.facebook.com/savvy.cellar?sk=app_109585535766140">We are experimenting with incentives for social activity &#8211; e.g. grab this mobile coupon if you fan us on Facebook</a>.<br />
<strong></strong></p>
<p><strong>6) Photos. </strong>Our fans love pictures.  I&#8217;ll post almost anything &#8211; staff tasting and evaluating wines behind the scenes, fresh flowers planted on the patio, a big stack of empty wine boxes burying one of our team members.  Last week I took a pic of a pitcher of sangria immediately after it was freshly made &#8211; it generated a dozen likes and even more comments!<br />
<strong></strong></p>
<p><strong>7) Relate to Current Events. </strong>We often entice folks on warm sunny days to partake in hanging out on the <em>Best Patio in Mountain View</em>!  We also try to offer up events related to holidays &#8211; Father&#8217;s Day Wine Tasting, &#8220;Hallowine&#8221;, St. Patrick&#8217;s Day Green Wine Special, etc.<br />
<strong></strong></p>
<p><strong> <img src='http://smokejumperstrategy.com/site/wp-includes/images/smilies/icon_cool.gif' alt='8)' class='wp-smiley' /> Video. </strong>We need to do much more of this &#8211; classic case of a consultant (or parent) saying, &#8220;<em>Do as I say, not as I do</em>&#8220;.<a href="http://www.youtube.com/user/SavvyCellar"> We have a YouTube channel</a> and post videos of our servers reviewing certain wines they are excited about.  We then post links to those videos on Facebook.<br />
<strong></strong></p>
<p><strong>9) Reviews. </strong>I periodically will draw attention to our reviews (primarily on <a href="http://www.yelp.com/biz/savvy-cellar-wine-bar-and-wine-shop-mountain-view">Yelp</a>).  Typically I&#8217;ll thank a person for posting the review.  Sometimes, when we&#8217;ve been hit with a bad review, I&#8217;ll lament and ask others what they think &#8211; sometimes it helps getting a broader perspective, can generate constructive feedback and often will pick up my mood after being lambasted.  (<a href="http://smokejumperstrategy.com/archive/yelps-douchebaggery-issue/">It also can be cathartic to blog about it</a>).<br />
<strong></strong></p>
<p><strong>10)Funny Tweet. </strong>This is a new idea I haven&#8217;t tried out yet, but as we are active on Twitter I think there is a way to find a humorous tweet periodically and share with our fans.  Perhaps a quote could work as well.</p>
<p>Buddy Media offers a couple of others that didn&#8217;t make my Top 10 List as they are not really specific ideas for a post itself but rather practices that should be adhered to continually:</p>
<ul>
<li><strong>Provide Links. </strong>Most posts should provide a link to relevant content.</li>
<li><strong>Be Explicit.</strong> We periodically will ask fans to do something such as vote for us in a &#8220;Best of&#8221; contest.</li>
</ul>
<p>What practices do you employ in posting to your Facebook fan page?</p>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 412px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">6) Photos</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 412px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">7) Relate to current events: weather, holidays</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 412px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">1) Ask questions: classes, sunday tastings, vote best of, events, clubs, menu (update website), ask the savvy somm, news</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 412px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;"> <img src='http://smokejumperstrategy.com/site/wp-includes/images/smilies/icon_cool.gif' alt='8)' class='wp-smiley' /> Videos: wine, OWR</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 412px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">9) Reviews</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 412px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">10)  Funny wine tweet</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 412px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">2) Post games &amp; trivia</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 412px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">3) Interact with comments</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 412px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">4) Polls / question app</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 412px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">5) Coupons: mobile fan list, KTSS</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 412px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">11) Link with posts</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 412px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">12) Be explicit in posts</div>
]]></content:encoded>
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		<title>Product Review &#124; Kinkast Mobile Video Sharing</title>
		<link>http://smokejumperstrategy.com/archive/product-review-kinkast-mobile-video-sharing/</link>
		<comments>http://smokejumperstrategy.com/archive/product-review-kinkast-mobile-video-sharing/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 16:14:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Apps]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Product Review]]></category>
		<category><![CDATA[TV | Video]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[cloud]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[KinKast]]></category>
		<category><![CDATA[Socialcam]]></category>
		<category><![CDATA[Viddy]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Vlix]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://smokejumperstrategy.com/?p=1683</guid>
		<description><![CDATA[Disclosure:  I&#8217;m an advisor to KinKast.
It seems of late that mobile video is going (or has gone) mainstream.  Distribution of smart phones, higher quality video cameras embedded in those phones and the social phenomena of sharing appears to have hit an inflection point or has reached critical mass.  In the wake of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://itunes.apple.com/us/app/kinkast-video-sharing/id390301107?mt=8"><img class="alignleft size-full wp-image-1687" title="KinKast" src="http://smokejumperstrategy.com/site/wp-content/uploads/2011/06/original.png" alt="KinKast" width="100" height="100" /></a>Disclosure:  I&#8217;m an advisor to KinKast.</p>
<p>It seems of late that mobile video is going (or has gone) mainstream.  Distribution of smart phones, higher quality video cameras embedded in those phones and the social phenomena of sharing appears to have hit an inflection point or has reached critical mass.  In the wake of this, a plethora of video sharing apps have hit the scene:  <a href="http://viddy.co/">Viddy</a>, <a href="https://www.vlixvideo.com/vlix/register">Vlix</a>, <a href="http://socialcam.com/">Socialcam</a> and <a href="http://kinkast.com/">KinKast</a>.</p>
<p>Most of the recent video apps seem to be imitating the success that <a href="http://instagr.am/">Instagram</a> has had with still pictures &#8211; allowing people to share their videos broadly with others (friends and strangers alike).</p>
<p><strong><span id="more-1683"></span>A Different Target </strong></p>
<p><img class="alignright size-medium wp-image-1688" title="IMG_3233" src="http://smokejumperstrategy.com/site/wp-content/uploads/2011/06/IMG_3233-200x300.jpg" alt="IMG_3233" width="200" height="300" /></p>
<p>KinKast has been out since 2010 and steadily gaining traction with people who want to maintain control around what video they shoot should be broadly shared or more privately shared.  It seems ideal for parents who want to take videos of their kids and share with immediate friends and family without having to contend with privacy settings on YouTube or Facebook. (<a href="http://smokejumperstrategy.com/archive/kinkast-5-questions-for-raul-mujica/">Learn more about KinKast and it&#8217;s Founder Raul Mujica in &#8220;KinKast | 5 Questions for Raul Mujica&#8221;</a>).</p>
<p>The app is simple at its core.  A free download from the Apple App Store and you&#8217;ve got the ability to shoot video (just as you would directly via the iPhone video app). A couple of nice features of the video shooting include a &#8220;thumb friendly&#8221; record button and the ability to shoot in landscape mode <a href="http://kinkast.tumblr.com/post/4193841075/arggh-skinny-video">(so you are not limited to &#8220;skinny&#8221; video)</a>.</p>
<p>You can also import your previously shot video from your iPhone albums.</p>
<p><img class="alignleft size-medium wp-image-1689" src="http://smokejumperstrategy.com/site/wp-content/uploads/2011/06/IMG_3236-200x300.jpg" alt="" width="200" height="300" /></p>
<p>After shooting a video you have the ability to view, delete or share immediately.  The share function also allows you to &#8220;string&#8221; together more than one video to share at a time.  Sharing via email or Facebook is available.  The email sharing draws from the iPhone address book.  The service actually uploads your video to a central server in the background via wifi.  Once this upload is done, your friends will automatically receive an email notifying them of the shared video.  I like being able to share securely and initiate the share immediately.  Because videos are stored in the cloud, I have back-ups available and can access them via my computer for viewing.</p>
<p>In the video playlist screen, the clips are sorted by day, month and year and location (which is awesome).</p>
<p><strong>Why I Like It</strong></p>
<p>KinKast offers a hassle-free way to upload videos online. My wife loves taking almost daily videos of my youngest (at the park, violin lesson, learning to ice skate, etc.) and sharing them with his grandparents (one who lives in the East Bay and the others who live in Canada). The app has an upload notifier (on the icon of the app) that lets you know when uploading has completed. Another benefit of using KinKast is the way it uploads videos — clips are send out in chunks, ensuring the upload won’t break if a wifi connection is lost.<img class="alignright size-medium wp-image-1690" src="http://smokejumperstrategy.com/site/wp-content/uploads/2011/06/IMG_3237-200x300.jpg" alt="" width="200" height="300" /></p>
<p>Account options:  KinKast also backs up the videos for 30 days with a free account.  For $4.99 a month (or $49.99 a year), files will be kept saved on KinKast’s servers.</p>
<p>Have you tried KinKast or one of the other mobile video sharing apps?  Which do you like best?  Why?</p>
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		<title>Why Physical Collateral Still Matters (in an Online World)</title>
		<link>http://smokejumperstrategy.com/archive/why-physical-collateral-still-matters-in-an-online-world/</link>
		<comments>http://smokejumperstrategy.com/archive/why-physical-collateral-still-matters-in-an-online-world/#comments</comments>
		<pubDate>Thu, 26 May 2011 23:40:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Local]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Wine]]></category>
		<category><![CDATA[collateral]]></category>

		<guid isPermaLink="false">http://smokejumperstrategy.com/?p=1664</guid>
		<description><![CDATA[&#8220;The new phone book&#8217;s here!  The new phone book&#8217;s here! . . . I&#8217;m in print!  Things are going to start happening to me now.&#8221;  Nathan R. Johnson, The Jerk

In a world that has gone mad over all things digital, is physical collateral necessary?  It is an interesting question.  Many businesses these days forgo what was [...]]]></description>
			<content:encoded><![CDATA[<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; color: #333233;"><span style="font: 12.0px Helvetica; color: #000000;">&#8220;<em>The new phone book&#8217;s here!  The new phone book&#8217;s here! . . . </em></span><em>I&#8217;m in print!  Things are going to start happening to me now</em>.&#8221;  Nathan R. Johnson, The Jerk</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; color: #333233; min-height: 15.0px;">
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; color: #333233;">In a world that has gone mad over all things digital, is physical collateral necessary?  It is an interesting question.  Many businesses these days forgo what was once the bedrock of local marketing &#8211; the yellow pages.  Instead they are faced with a bevy of interesting and often interactive ways to connect with their consumers and communities:  Websites, Facebook, directories and review sites such as Yelp, online marketplaces, Twitter, YouTube, mobile phones, daily deal sites, Foursquare and other geo-based check-in services.  So given this, why would a local business invest any time and $&#8217;s whatsoever on physical collateral?  After all it is expensive, often is out-of-date shortly after printed, can&#8217;t be shared, is not viral, does not scale, &lt;insert your favorite Internet marketing hyperbole here&gt;, etc.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; color: #333233; min-height: 15.0px;">
<p><iframe width="425" height="349" src="http://www.youtube.com/embed/I7keBtSordA" frameborder="0" allowfullscreen></iframe></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; color: #333233;"><span id="more-1664"></span>In my night job, marketing for <a href="http://www.savvycellar.com/">Savvy Cellar Wine Bar &amp; Wine Shop in Mountain View, CA</a>, we were pondering how to help our customers (new and old) understand all that we offer without throwing up on them with sales pitches when all they often want is some good wine and food and to chill out from their own hyper-driven and connected lives in Silicon Valley.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; color: #333233; min-height: 15.0px;">
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; color: #333233;">How best to convey our wine program?  All 90 points wines from around the world, most retailing for $39/bottle or less.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; color: #333233; min-height: 15.0px;">
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; color: #333233;">Our bar &amp; retail concept?  Try wines via tasting flights or by the glass and then buy a bottle or two right on the spot.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; color: #333233; min-height: 15.0px;">
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; color: #333233;">Our wine education program?  3-time winner of the &#8220;Best Wine Classes in the SF Bay Area&#8221;.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; color: #333233; min-height: 15.0px;">
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; color: #333233;">Our 90-point wine clubs?  Or that you can host a private event at Savvy Cellar?</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; color: #333233; min-height: 15.0px;">
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; color: #333233;">So much to share with consumers who may not care.  Yes we have a website.  Yes we do email.  Yes <a href="https://www.facebook.com/savvy.cellar">we are active on Facebook</a>.  Sure we shoot videos on YouTube (see video embed above).  <a href="http://www.flickr.com/photos/12323727@N00/">Flickr?  Yep, we share pictures there</a>.  Daily deals?  <a href="http://smokejumperstrategy.com/archive/daily-deals-3-tips-for-small-businesses/">Groupon, LivingSocial, Facebook, Yelp . . . done &#8216;em all</a>.  What about mobile?  Text &#8220;wine&#8221; to 244326 and find out.  Games?  Just launched <a href="http://smokejumperstrategy.com/archive/im-tired-of-one-night-stands/">a contest-driven iPad app: &#8220;Know the Savvy Sommelier&#8221;</a>.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; color: #333233; min-height: 15.0px;">
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; color: #333233;">So what&#8217;s next?  How about a contrarian approach . . . back to the future?  Given we have customers who come to see us at a physical location, why not give them something they can review at their leisure when there are on premise (<a href="http://smokejumperstrategy.com/archive/checkin-madness/">aside from a Foursquare | Gowalla | Yelp | Facebook check-in offer</a>)?</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; color: #333233; min-height: 15.0px;">
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; color: #333233;">Months ago, <a href="http://savvysommelier.wordpress.com/">The Savvy </a><a href="http://savvysommelier.wordpress.com/">Sommelier</a> (wifey pooh) and I we were inspired by a drink menu at the Fairmont Hotel in San Francisco. (Yes we were drinking at 2pm on a weekday in an otherwise empty bar &#8211; don&#8217;t be hating us).  Beautiful pictures of cocktails.  Large text.  Accompanied by interesting short stories about the history of the featured drink, a famous Fairmont landmark or simply the recipe itself.  Basic form.  Easy to flip through and peruse.  Simple to slip into a pocket or purse.  Perfecto.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; color: #333233; min-height: 15.0px;">
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; color: #333233;">After months of drafting text, modifying, reviewing, painstakingly staging pictures and layout, we have our mini-masterpiece.  Hopefully our customers, both existing and brand new, will handle these and learn more about us and take advantage of more of the services we offer.  Hell, if it doesn&#8217;t work out, they&#8217;ll make nice drink coasters.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; color: #333233; min-height: 15.0px;">
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; color: #333233;">As the video says, you can&#8217;t find this brochure online.  It will not be mailed to your home. <a href="http://www.savvycellar.com/mountainview"> You have to come visit us to check it out</a>.  And, oh while you&#8217;re there have a wine flight (or two)!</p>
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		<title>Social Marketing Best Practices &#124; A Planning Checklist</title>
		<link>http://smokejumperstrategy.com/archive/social-marketing-best-practices-a-planning-checklist/</link>
		<comments>http://smokejumperstrategy.com/archive/social-marketing-best-practices-a-planning-checklist/#comments</comments>
		<pubDate>Fri, 29 Apr 2011 15:28:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[quora]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://smokejumperstrategy.com/?p=1640</guid>
		<description><![CDATA[As I worked through assessing a new client&#8217;s existing social marketing efforts, I turned my attention to assembling a set of best practices to rate them against.  In preliminary search of existing data on the subject, I was pleased to find one of my clients, Marketo a leader in B2B marketing automation, had published a practical [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-1641" title="Social Media Marketing" src="http://smokejumperstrategy.com/site/wp-content/uploads/2011/04/social_marketing_logos-300x276.jpg" alt="Social Media Marketing" width="300" height="276" />As I worked through assessing a new client&#8217;s existing social marketing efforts, I turned my attention to assembling a set of best practices to rate them against.  In preliminary search of existing data on the subject, I was pleased to find one of my clients, <a href="http://www.marketo.com/">Marketo a leader in B2B marketing automation</a>, had published a practical guide to social media marketing:  <a href="http://www.marketo.com/b2b-marketing-resources/best-practices/video-social-media/social-media-definitive-guide.php">The Definitive Guide to B2B Social Media</a>.</p>
<p>Within section 2 of the guide, &#8220;Laying the Foundation&#8221;, there is a very practical checklist outlining what a company must be prepared to undertake in order to market using social media effectively.  I have taken that list and extended some of the concepts, added a couple more and simplified others.</p>
<p>The result is a <strong>Social Marketing Best Practices Planning Checklist</strong>.</p>
<p><strong>1)  Establish clear goals for social marketing.</strong></p>
<ul>
<li>Be specific.</li>
<li>Keep objectives in mind for every initiative executed.</li>
</ul>
<p><strong> </strong></p>
<p><span id="more-1640"></span><strong>2)  Human resources to commit to social marketing.</strong></p>
<ul>
<li>Social media is about real-time response and continuously updated information &#8211; both of which require commitment and dedication.</li>
</ul>
<p><strong>3)  Produce enough quality content to sustain social conversations.</strong></p>
<ul>
<li>Content feeds the social media beast.</li>
<li>Audit your existing marketing assets and identify the educational pieces &#8211; these perform much better in social media than traditional sales collateral.</li>
</ul>
<p><strong>4)  Clearly define who your audience is.</strong></p>
<ul>
<li>Focus approaches and tactics on cultivating connection and conversations with your defined target audience.</li>
<li>This likely includes not only customers and prospects but also influencers such as analysts, bloggers and media.</li>
</ul>
<p><strong>5)  Know which social media sites are popular with prospects and customers. </strong></p>
<ul>
<li>Focus energy and investments where your audience is.</li>
<li>These could include 3rd party blogs, forums and question and answer sites such as <a href="http://www.quora.com/">Quora</a>.</li>
</ul>
<p><strong>6)  Company website is prepared for social media attention.</strong></p>
<ul>
<li>Make sure your own website is in good enough shape to handle the attention (i.e. you’re proud of the way it looks and it functions).</li>
<li>Be sure you have a plan in place to qualify and cultivate the leads generated.</li>
</ul>
<p><strong>7)  Incorporate social media connections throughout marketing programs and campaigns.</strong></p>
<ul>
<li>Social media should be integrated into all marketing activities, from passive inclusion of your social icons (e.g. &#8220;follow us on twitter&#8221;, etc.) on collateral to campaigns focused on and optimized for social media.</li>
</ul>
<p><strong> <img src='http://smokejumperstrategy.com/site/wp-includes/images/smilies/icon_cool.gif' alt='8)' class='wp-smiley' />  Incorporate social media strategies throughout the buying process.</strong></p>
<ul>
<li>Social media is not just for the top of the demand generation funnel.</li>
<li>Monitor and track your prospects and customers throughout the revenue cycle.</li>
</ul>
<p>If you are just getting started with social marketing, I hope this checklist is a great place to kick-off your social marketing planning process.  If you have already dipped your toes in the water with social marketing, this checklist may help ensure you haven&#8217;t missed anything or help you further refine and tune your social marketing efforts.</p>
<p>What do you think of the list?  Are there items on it you think don&#8217;t matter, or others that you have considered that are not on the list?</p>
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