http://smokejumperstrategy.com Strategy, Innovation & Marketing Mon, 12 Sep 2011 15:25:12 +0000 http://backend.userland.com/rss092 en As most of us have taken time to reflect on the events of a decade ago, I was taken back to my own small, personal connection to NYC shortly after 9/11.  Below is a note I sent via email to my immediate family members (all of whom are Canadian, some ... http://smokejumperstrategy.com/archive/a-personal-911-reflection/ I have been managing a couple of brand's fan pages directly for some time - Savvy Cellar Wines (which I'm a Co-Owner of) for over two years and Organic Wine Review (which was video blog launched last year).  My consulting practice SmokeJumper Strategy is increasing being called upon to assist ... http://smokejumperstrategy.com/archive/facebook-fan-page-best-practices/ Disclosure: I'm an advisor to KinKast. It seems of late that mobile video is going (or has gone) mainstream. Distribution of smart phones, higher quality video cameras embedded in those phones and the social phenomena of sharing appears to have hit an inflection point or has reached critical mass. ... http://smokejumperstrategy.com/archive/product-review-kinkast-mobile-video-sharing/ "The new phone book's here!  The new phone book's here! . . . I'm in print!  Things are going to start happening to me now."  Nathan R. Johnson, The Jerk In a world that has gone mad over all things digital, is physical collateral necessary?  It is an interesting question.  Many businesses ... http://smokejumperstrategy.com/archive/why-physical-collateral-still-matters-in-an-online-world/ As I worked through assessing a new client's existing social marketing efforts, I turned my attention to assembling a set of best practices to rate them against.  In preliminary search of existing data on the subject, I was pleased to find one of my clients, Marketo a leader in B2B marketing ... http://smokejumperstrategy.com/archive/social-marketing-best-practices-a-planning-checklist/