Market Strategy

SmokeJumper Strategy market strategy services delivers actionable insights that drive investment, product and marketing decisions:

  • Market Assessment:  market scoping and validation, market sizing, competitor analysis and merger & acquisition planning
  • Customer Segmentation:  definition of customer types, customer segments and target customer personas

SmokeJumper Strategy enables its clients to validate market attractiveness before investing; and focuses product and marketing on the most attractive customer segments.

Market Strategy in Action:

Ariba, MerchantCircle and Yahoo!

Coming Soon:

Market Segmentation Case Study